Welcome to the Facebook Ads Funnel!

How do you create opportunities for your target audience to get to know your brand, consider buying from you, convert them to your core offer, and become brand evangelists?

Welcome to the Facebook Ads Funnel! The funnel is a specific order of ad campaigns designed to take your target audience along on the journey of going from complete stranger to loyal customer. You will find new leads, boost your ROI, increase sales, and grow your business relationships!

Have your Facebook Pixel ready with conversion tracking to provide revenue and data to your Facebook Ad campaigns. You can’t run a successful campaign without it! This will help you understand what is working and what isn't so you can continue to improve your campaigns for the best performance possible. Get clear on what campaign goals you want to achieve before you create your ads. The objective you select will allow Facebook to target the people ready to take initiative on your campaigns. Funnels are divided into categories based on where your audience is in the buyer’s journey.

Top of Funnel: Awareness Introduce Your Brand This stage is your opportunity to attract new audiences and remove low quality traffic. Strangers are often cold because they don’t know you, trust you, or interested in your product or service yet.

Introduce your brand. Highlight your audience's interest and needs, and how your unique features can solve the problem they struggle with. Video content works wonders to turn strangers into prospects. You can also use image and carousel ads if you don’t have video content. Campaign Objectives Brand Awareness Reach Middle of Funnel: Consideration Build Trust This stage is your opportunity to build trust because prospects are interested and warmed up. These are the people who have already clicked on your Facebook ads and/or visited your landing page. Your target audience includes people in the Awareness phase and Custom/Lookalike audience. Prospects are ready to consider buying from you and/or share their contact info. Turn prospects into LEADS by gathering their contact details so they can learn more or try your product/service. Be sure to have a good landing page/website to direct your target audience to. Highlight your social proof through testimonials and the value of free info at no risk to your audience. Image or carousel ads are used the most at this stage. Campaign Objective Traffic Engagement App installs Video Views Lead Generation Messages Bottom of Funnel: Conversion Sell Directly This stage is your opportunity to cultivate leads into new customers! Your ads should be designed for conversion. Directly communicate your value proposition to get your leads super excited about your service or product! Be very specific in your targeting efforts. Use Custom Audience and Lookalike options. These are your existing leads and audiences that are comparable to them. Retarget people who interacted with your ads, visited your website, or added to cart without buying yet. Highlight the value of the deal and create a sense of urgency. Be sure to include price, a free gift, shipping options, discounts, special deals, and risk-free guarantee. Best performing format are image ads, dynamic product ads, and carousel ads. Campaign Objective Conversions Catalog Sales Store Traffic Customer Lifetime Value Turn Buyers into Brand Evangelists This last stage is your opportunity to inspire your buyers to become brand evangelists. Use Facebook ads to create a relationship with them. These existing customers trust and love the product and high quality service you provide. Highlight your appreciation. Give them love. Reward loyalty with special offers, discounts, and free gifts. Video, image, carousel, and dynamic product ads perform well. Campaign Objective Conversions Catalog Sales Store Traffic Increase your conversion rates, boost sales, and save $$$ on advertising by aligning your target audience into the correct stage of the Facebook Ads funnel!

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