How Is Your Social Media Reputation Holding Up?

Is social media reputation management a top priority for your business?

In today's digital age and trust economy, your brand’s online reputation matters greatly. Your social media presence is your audience’s first impression, and people make an association with your entire business. Consumers look to your social media messaging to discover your business, your values, who you are, and what you offer and decide whether your product or service is a good fit for them.

From the value of your product or service to the quality of your customer service, you can bet that people are already chatting about it. 

Your business can’t afford to ignore these conversations. 

• 53% of consumers Like or follow a brand page on social to learn about new products and services.

Your ethical reputation is built on positive and transparent messaging about who you are, what you provide, what you stand for, your brand story, and addressing customer concerns.

According to online reviews statistics, 76% of all reviews are spread between two sites: Google and Facebook. 

Pay close attention to these two channels as consumers are going over there and placing reviews about your business.

• Companies aren’t responding fast enough (or at all) to reviews. 53% of customers expect businesses to respond to negative reviews within a week. 1 in 3 have a shorter time frame of 3 days or less.

• Responsive industry leaders get higher ratings. Faster review response times are closely linked to having a positive reputation. 

How is your online rep holding up?

Online IS real life. Your online reputation and customer feedback matter. Monitoring, keeping up with, and responding to your people must be an integral part of your social media marketing strategy and will help you stay in good standing with your audience and customers.

At Courage To Grow Social Media Consulting, we are here to help you with consistent and impressionable social media marketing for your business. 

Have questions for us? Let’s chat! 

Thanks for reading! 

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