How Is Your Social Media Reputation Holding Up?

Is social media reputation management a top priority for your business?

In today's digital age and trust economy, your brand’s online reputation matters greatly. Your social media presence is your audience’s first impression, and people make an association with your entire business. Consumers look to your social media messaging to discover your business, your values, who you are, and what you offer and decide whether your product or service is a good fit for them.

From the value of your product or service to the quality of your customer service, you can bet that people are already chatting about it. 

Your business can’t afford to ignore these conversations. 

• 53% of consumers Like or follow a brand page on social to learn about new products and services.

Your ethical reputation is built on positive and transparent messaging about who you are, what you provide, what you stand for, your brand story, and addressing customer concerns.

According to online reviews statistics, 76% of all reviews are spread between two sites: Google and Facebook. 

Pay close attention to these two channels as consumers are going over there and placing reviews about your business.

• Companies aren’t responding fast enough (or at all) to reviews. 53% of customers expect businesses to respond to negative reviews within a week. 1 in 3 have a shorter time frame of 3 days or less.

• Responsive industry leaders get higher ratings. Faster review response times are closely linked to having a positive reputation. 

How is your online rep holding up?

Online IS real life. Your online reputation and customer feedback matter. Monitoring, keeping up with, and responding to your people must be an integral part of your social media marketing strategy and will help you stay in good standing with your audience and customers.

At Courage To Grow Social Media Consulting, we are here to help you with consistent and impressionable social media marketing for your business. 

Have questions for us? Let’s chat! 

Thanks for reading! 

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How to Use Facebook Ad Library to Create Better Ads

Yes!! You CAN check out the ad campaigns of your competitors to learn some valuable insights!

Facebook Ad Library is a treasure trove of information on active Facebook and Instagram ads. It offers insightful information on what’s happening in your industry through competitors’ ads and content.

Go to: https://www.facebook.com/ads/library/

The search engine will give you access to the ads you wish to get more info on.

Enter the location, special category, and name of the brand/industry.

You will be on your way!

Be sure to take notes of how your competitors use copy, call-to-actions, videos, and images.

Also, evaluate which of their ads got the most interaction/engagement.

Remember to keep this in mind in your search:

Does the ad use customer-centric copy?

Is it benefit-driven?

What is their approach and which key messages do they want their audience to take in?

For video ads, take notes on the following:

Does the ad address a need or a pain point their audience is currently experiencing?

Does it communicate the value of their product or service?

And lastly, the most crucial detail is to pay close attention to calls-of-action.

A good ad campaign leads with a solid hook to capture your audience’s attention, communicates your values by identifying a need a core pain point the target audience has, how you can help, and ends with direct calls to action.

Have questions about Facebook Advertising? Drop us a line!

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Welcome to the Facebook Ads Funnel!

How do you create opportunities for your target audience to get to know your brand, consider buying from you, convert them to your core offer, and become brand evangelists?

Welcome to the Facebook Ads Funnel! The funnel is a specific order of ad campaigns designed to take your target audience along on the journey of going from complete stranger to loyal customer. You will find new leads, boost your ROI, increase sales, and grow your business relationships!

Have your Facebook Pixel ready with conversion tracking to provide revenue and data to your Facebook Ad campaigns. You can’t run a successful campaign without it! This will help you understand what is working and what isn't so you can continue to improve your campaigns for the best performance possible. Get clear on what campaign goals you want to achieve before you create your ads. The objective you select will allow Facebook to target the people ready to take initiative on your campaigns. Funnels are divided into categories based on where your audience is in the buyer’s journey.

Top of Funnel: Awareness Introduce Your Brand This stage is your opportunity to attract new audiences and remove low quality traffic. Strangers are often cold because they don’t know you, trust you, or interested in your product or service yet.

Introduce your brand. Highlight your audience's interest and needs, and how your unique features can solve the problem they struggle with. Video content works wonders to turn strangers into prospects. You can also use image and carousel ads if you don’t have video content. Campaign Objectives Brand Awareness Reach Middle of Funnel: Consideration Build Trust This stage is your opportunity to build trust because prospects are interested and warmed up. These are the people who have already clicked on your Facebook ads and/or visited your landing page. Your target audience includes people in the Awareness phase and Custom/Lookalike audience. Prospects are ready to consider buying from you and/or share their contact info. Turn prospects into LEADS by gathering their contact details so they can learn more or try your product/service. Be sure to have a good landing page/website to direct your target audience to. Highlight your social proof through testimonials and the value of free info at no risk to your audience. Image or carousel ads are used the most at this stage. Campaign Objective Traffic Engagement App installs Video Views Lead Generation Messages Bottom of Funnel: Conversion Sell Directly This stage is your opportunity to cultivate leads into new customers! Your ads should be designed for conversion. Directly communicate your value proposition to get your leads super excited about your service or product! Be very specific in your targeting efforts. Use Custom Audience and Lookalike options. These are your existing leads and audiences that are comparable to them. Retarget people who interacted with your ads, visited your website, or added to cart without buying yet. Highlight the value of the deal and create a sense of urgency. Be sure to include price, a free gift, shipping options, discounts, special deals, and risk-free guarantee. Best performing format are image ads, dynamic product ads, and carousel ads. Campaign Objective Conversions Catalog Sales Store Traffic Customer Lifetime Value Turn Buyers into Brand Evangelists This last stage is your opportunity to inspire your buyers to become brand evangelists. Use Facebook ads to create a relationship with them. These existing customers trust and love the product and high quality service you provide. Highlight your appreciation. Give them love. Reward loyalty with special offers, discounts, and free gifts. Video, image, carousel, and dynamic product ads perform well. Campaign Objective Conversions Catalog Sales Store Traffic Increase your conversion rates, boost sales, and save $$$ on advertising by aligning your target audience into the correct stage of the Facebook Ads funnel!

Have questions about Facebook Advertising? Drop us a line!

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