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Welcome to the Facebook Ads Funnel!
How do you create opportunities for your target audience to get to know your brand, consider buying from you, convert them to your core offer, and become brand evangelists? Welcome to the Facebook Ads Funnel! The funnel is a specific order of ad campaigns designed to take your target audience along on the journey of going from complete stranger to loyal customer. You will find new leads, boost your ROI, increase sales, and grow your business relationships! Have your Facebook

Rose Ziff
3 min read


How to Use Facebook Ad Library to Create Better Ads
Yes!! You CAN check out the ad campaigns of your competitors to learn some valuable insights! Facebook Ad Library is a treasure trove of information on active Facebook and Instagram ads. It offers insightful information on what’s happening in your industry through competitors’ ads and content. Go to: https://www.facebook.com/ads/library/ The search engine will give you access to the ads you wish to get more info on. Enter the location, special category, and name of the brand

Rose Ziff
1 min read


How Is Your Social Media Reputation Holding Up?
Is social media reputation management a top priority for your business? In today's digital age and trust economy, your brand’s online reputation matters greatly. Your social media presence is your audience’s first impression, and people make an association with your entire business. Consumers look to your social media messaging to discover your business, your values, who you are, and what you offer and decide whether your product or service is a good fit for them. From the va

Rose Ziff
2 min read


Social isolation is the central crisis of our era
We all must focus on becoming a highly engaged community by transforming our deepest struggles into opportunities for growth. Brands that focus on community will win because they build a culture of belonging. What is the central crisis of our era? Is it our education system? Broken politics? Climate change? Would you believe me if I said social isolation? We have a natural sense of belonging on a basic level. Tribal connections are disappearing in modern society. Why is thi

Rose Ziff
2 min read
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