How to Use Facebook Ad Library to Create Better Ads

Yes!! You CAN check out the ad campaigns of your competitors to learn some valuable insights!

Facebook Ad Library is a treasure trove of information on active Facebook and Instagram ads. It offers insightful information on what’s happening in your industry through competitors’ ads and content.

Go to: https://www.facebook.com/ads/library/

The search engine will give you access to the ads you wish to get more info on.

Enter the location, special category, and name of the brand/industry.

You will be on your way!

Be sure to take notes of how your competitors use copy, call-to-actions, videos, and images.

Also, evaluate which of their ads got the most interaction/engagement.

Remember to keep this in mind in your search:

Does the ad use customer-centric copy?

Is it benefit-driven?

What is their approach and which key messages do they want their audience to take in?

For video ads, take notes on the following:

Does the ad address a need or a pain point their audience is currently experiencing?

Does it communicate the value of their product or service?

And lastly, the most crucial detail is to pay close attention to calls-of-action.

A good ad campaign leads with a solid hook to capture your audience’s attention, communicates your values by identifying a need a core pain point the target audience has, how you can help, and ends with direct calls to action.

Have questions about Facebook Advertising? Drop us a line!

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